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In China, there is a name for unmarried men over China has many millions more men than women, a hangover of the country's one-child policy, which was overturned inthough its effects will last decades more. The gender imbalance is making it hard for many men to find a partner — and the gap is likely to widen. In his book, The Demographic Future, American political economist Nicholas Eberstadt cites projections that bymore than a quarter of Chinese men in their 30s will not have married. Now, with far fewer women than men, the race to find a suitable partner—and win her over before someone else does—has led some men to go to great lengths to find a wife. There are already many more men than women looking for a partner in China — and that gap looks set to widen Credit: Getty Images. In another case, a computer programmer from the southern city of Guangzhou bought 99 iPhones as part of an elaborate marriage proposal to his girlfriend. Unfortunately, he was turned down, with his humiliation exacerbated as photos of the event were widely shared across social media. Part of the problem is that the old — and new — ways of meeting people are not always working.

Designed for women over 30, dating can be a minefield. There are fewer definite people generally, and yes, there bidding be some men your age distinctively seeking out younger women. We animate in a society that worships by the altar of youth — above all when it comes to women. Actually, because women have primarily been appreciated for their beauty, a concept acutely rooted in ideas of youth, women are socially devalued as they acquire older. These deeply gendered value systems normalise older men seeking out younger women, because if we value men for what they acquire, and act towards women as objects, of course a few men are going to view women as another symbol of their category, and want the most desirable archetypal.